Job Description
We are seeking a visionary Senior SEO Specialist to join our elite digital marketing team in San Francisco. In this pivotal role, you will be the architect of our organic growth strategy, bridging the gap between complex technical implementation and high-impact content strategy. You will leverage cutting-edge tools to improve search engine rankings, drive qualified traffic, and enhance the overall user experience across our global digital properties.
At Nebula Digital, we don't just chase rankings; we build sustainable ecosystems for brand visibility. You will work closely with cross-functional teams to ensure that our digital footprint is not only visible but authoritative in the eyes of search engines.
Responsibilities
- Technical Audits & Optimization: Conduct comprehensive technical SEO audits to identify and resolve crawl errors, indexability issues, and site speed bottlenecks using tools like Screaming Frog and Google Search Console.
- Content Strategy: Develop and execute data-driven content strategies that align with user intent, high-volume search trends, and brand voice to drive organic traffic.
- Implementation: Collaborate with web developers and content creators to implement schema markup, structured data, canonical tags, and optimal URL structures.
- Keyword Research: Manage end-to-end keyword research campaigns using industry-leading tools (SEMrush, Ahrefs) to uncover new opportunities and refine our targeting strategy.
- Performance Analysis: Monitor and analyze campaign performance using Google Analytics 4 and custom dashboards to report on KPIs and ROI.
- Competitive Intelligence: Stay ahead of Google algorithm updates and industry best practices to ensure our strategies remain competitive and compliant.
- Link Building: Spearhead outreach initiatives to secure high-quality backlinks from authoritative domains.
Qualifications
- Experience: 5+ years of proven experience in SEO, with a strong portfolio demonstrating success in technical SEO and content optimization.
- Technical Proficiency: Deep understanding of Google's Search Central guidelines and algorithm updates (Core Web Vitals, Panda, Penguin).
- Coding Skills: Proficiency in HTML, CSS, and JavaScript to perform on-page optimizations and debug technical issues.
- Tools: Expert-level experience with SEO tools such as SEMrush, Ahrefs, Moz, and Google Analytics 4.
- Analytics: Strong analytical skills with the ability to interpret complex data sets and translate them into actionable business insights.
- Education: Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
- Communication: Excellent verbal and written communication skills with the ability to present complex technical concepts to non-technical stakeholders.