Job Description
Are you a data-driven SEO strategist ready to scale organic traffic and dominate search results? TechHorizon Inc. is seeking a Senior SEO Specialist to join our dynamic marketing team. You will play a pivotal role in our growth engine, leveraging technical expertise and creative strategy to improve our visibility and conversion rates.
In this role, you will not just optimize for keywords; you will optimize for business results. You will be responsible for the end-to-end SEO lifecycle, from technical audits to content strategy and link building, ensuring our digital presence is robust, scalable, and competitive.
Responsibilities
- Execute comprehensive SEO audits to identify technical issues, crawl errors, and opportunities for improvement.
- Develop and implement data-driven keyword strategies and content silos aligned with business goals and user intent.
- Lead on-page and off-page optimization efforts to boost domain authority and search rankings.
- Analyze website performance using Google Analytics, Search Console, and third-party tools like SEMrush and Ahrefs.
- Collaborate closely with content creators and developers to ensure high-quality, SEO-optimized web copy and user experience.
- Monitor search engine algorithm updates and adjust strategies proactively to maintain competitive advantage.
- Create monthly reporting dashboards to track KPIs, ROI, and organic growth trends.
Qualifications
- 5+ years of proven experience in SEO and digital marketing, preferably within a fast-paced tech environment.
- Deep technical understanding of HTML, CSS, and JavaScript to conduct effective on-page optimization.
- Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog.
- Strong analytical skills with the ability to interpret complex data sets and translate them into actionable insights.
- Excellent written and verbal communication skills for cross-functional collaboration with designers and developers.
- Experience with WordPress or other CMS platforms is highly preferred.
- Knowledge of local SEO and schema markup is a plus.